How Afrobeats has become an unstoppable musical force. Its rise and fall has been one of the most fascinating stories of 2018.
Afrobeats has become renowned for its creative and edgy lyrics. The music’s “sassy” vibe has been the talk of the genre for years. However, the genre has evolved to new heights in a bid to reach an even wider audience.
Here’s everything you need to know…
How Afrobeats became ‘a music phenomenon’
In the early days of Afrobeats, it was not considered a music genre. However, the songstress has proven that, like other music, the music genre has evolved.
In 2014, the Ghanaian recording artist and composer, Amara, released her first music album. The album was an instant success as one out of every five Ghanaian men and women listened to the music.
As a matter of fact, the record, which was sold over one million copies in less than three months, was sold out within a matter of weeks.
Amara has been a key contributor to the Afrobeats saga. She was one of the earliest female artists to make a splash with her musical success.
After the success of Amara’s album, the genre continued to grow in popularity. Amara and her albums have played a big role in the development of the Afrobeats genre.
In 2016, the year which saw the release of the first “dancehall” record, the genre saw the rise of a new music diva. The year also saw the release of the music videos which saw the development of an entirely new genre.
The songs were full of edgy lyrics and, at the end of the day, everyone knew that Amara is a talented singer but no one knew who she was or what she actually stood for.
This would change when 2016 came to a close. She released her second album, which saw a big influence on the genre and set her up as a force to reckon with.
In 2017, Amara released her album AfroBoom, a collection of songs which saw her as a major musical force in the genre. The album